The new Experiance
Get Started on WhatsApp Faster
We’ve cut down the time it takes for businesses to get up and running from weeks to just five minutes. Whether a business wants to work with a business solution provider or get support directly from Facebook in the future, these improvements will make it easier for more medium and larger businesses to have customer conversations on WhatsApp.
Receive Additional Information from Businesses
As more businesses come onto WhatsApp, we’re improving how businesses can communicate with their customers. For example, businesses were often limited to sending timely notifications, which made it difficult to follow up with customers outside of a 24-hour window. So now we’ll support more types of messages -- to let people know when an item is back in stock, for example. We’ve also seen how periodic updates from health authorities about responding to the pandemic have been helpful and we want to make this kind of service available for more types of conversations.
Respond to Businesses in New Ways
We’re also rolling out new messaging features that can help people get business done faster. New list messages present a menu of up to 10 options so people no longer need to type out a response. Reply buttons will allow people to quickly make a selection from up to three options with just a quick tap that a business can set ahead of time through their WhatsApp Business API account.
As always, people remain in control of their chats. People still need to reach out to start a conversation or request a business contact them via WhatsApp. With these updates, we’re also providing new ways for people to give greater feedback about the experience they are having if they have a reason to block a business.
We want WhatsApp to be the most convenient and personal way for people and businesses to connect, and we’re excited about these new experiences we’re creating to improve business messaging.
WhatsApp is proud to announce a new sticker pack with the World Health Organization (WHO) called “Vaccines for All.” We hope these stickers offer people a fun and creative way to connect and privately express the joy, relief, and hope they feel about the possibilities the COVID-19 vaccines offer, and to show their appreciation for the healthcare heroes who have continued their life-saving work during this long and difficult time.
Vaccine sticker pack & help line
Since the start of the pandemic, we have partnered with more than 150 national, state, and local governments, and with organizations like WHO and UNICEF, on COVID-19 helplines to connect our over 2 billion users to accurate information and resources. Over 3 billion messages have been sent across these global helplines in the past year.
Indroducing to private & secure calling from the desktop
We're excited to announce that private and secure one-to-one voice and video calls are now available on WhatsApp’s desktop app.
Throughout the last year we've seen significant increases in people calling one another on WhatsApp, often for long conversations. Last New Year’s Eve, we broke the record for the most calls ever made in a single day with 1.4 billion voice and video calls. With so many people still apart from their loved ones, and adjusting to new ways of working, we want conversations on WhatsApp to feel as close to in-person as possible, regardless of where you are in the world or the tech you’re using.
Answering on a bigger screen makes it easier to work with colleagues, see your family more clearly on a bigger canvas, or free up your hands to move around a room while talking. To make desktop calling more useful, we made sure it works seamlessly for both portrait and landscape orientation, appears in a resizable standalone window on your computer screen, and is set to be always on top so you never lose your video chats in a browser tab or stack of open windows
Voice and video calls on WhatsApp are end-to-end encrypted, so WhatsApp can’t hear or see them, whether you call from your phone or your computer. We’re starting with one-to-one calls on the WhatsApp desktop app so we make sure we can give you a reliable and high-quality experience. We will be expanding this feature to include group voice and video calls in the future.
More info about the update
Today we’re sharing updated plans for how we’ll ask WhatsApp users to review our terms of service and privacy policy. We previously encountered a great deal of misinformation about this update and we continue to work hard to clear up any confusion.
As a reminder, we’re building new ways to chat or shop with a business on WhatsApp that are entirely optional. Personal messages will always be end-to-end encrypted, so WhatsApp can’t read or listen to them.
We’ve reflected on what we could have done better here. We want everyone to know our history of defending end-to-end encryption and trust we’re committed to protecting people’s privacy and security. We’re now using our Status feature to share our values and updates directly within WhatsApp. We’ll be doing much more to make our voice clear going forward.
In the coming weeks, we’ll display a banner in WhatsApp providing more information that people can read at their own pace. We’ve also included more information to try and address concerns we’re hearing. Eventually, we’ll start reminding people to review and accept these updates to keep using WhatsApp.
We also think it’s important people know how we can provide WhatsApp for free. Every day millions of people start a WhatsApp chat with a business because it’s easier to do so than placing a phone call or exchanging emails. We charge businesses to provide customer service on WhatsApp - not people. Some shopping features involve Facebook so that businesses can manage their inventory across apps. We display more information directly in WhatsApp so people can choose if they want to engage with businesses, or not.
Send payment in India with Watsapp
Starting today, people across India will be able to send money through WhatsApp. This secure payments experience makes transferring money just as easy as sending a message. People can safely send money to a family member or share the cost of goods from a distance without having to exchange cash in person or going to a local bank.
WhatsApp designed our payments feature in partnership with the National Payments Corporation of India (NPCI) using the Unified Payment Interface (UPI), an India-first, real-time payment system that enables transactions with over 160 supported banks. We’re excited to join India’s campaign to increase the ease and use of digital payments, which is helping expand financial inclusion in India.
To send money on WhatsApp in India, it’s necessary to have a bank account and debit card in India. WhatsApp sends instructions to banks, also known as payment service providers, that initiate the transfer of money via UPI between sender and receiver bank accounts. We’re delighted to be working with five leading banks in India: ICICI Bank, HDFC Bank, Axis Bank, the State Bank of India, and Jio Payments Bank. People can send money on WhatsApp to anyone using a UPI supported app.
In the long run, we believe the combination of WhatsApp and UPI’s unique architecture can help local organizations address some of the key challenges of our time, including increasing rural participation in the digital economy and delivering financial services to those who have never had access before.
Just like every feature in WhatsApp, payments is designed with a strong set of security and privacy principles, including entering a personal UPI PIN for each payment. Payments on WhatsApp is now available for people on the latest version of the iPhone and Android app.
Indroducing disappearing messege of Whatsapp
Today, WhatsApp messages often live on our phones forever. While it’s great to hold onto memories from friends and family, most of what we send doesn’t need to be everlasting.
Our goal is make conversations on WhatsApp feel as close to in-person as possible, which means they shouldn't have to stick around forever. That’s why we’re excited to introduce the option to use disappearing messages on WhatsApp.
When disappearing messages is turned on, new messages sent to a chat will disappear after 7 days, helping the conversation feel lighter and more private. In a one-to-one chat, either person can turn disappearing messages on or off. In groups, admins will have the control.
We’re starting with 7 days because we think it offers peace of mind that conversations aren’t permanent, while remaining practical so you don’t forget what you were chatting about. The shopping list or store address you received a few days ago will be there while you need it, and then disappear after you don’t. You can read more, including how to enable disappearing messages here.
We hope people enjoy disappearing messages, which will be rolling out to users everywhere this month.
Serch the web
WhatsApp provides a special forwarded label to messages shared in chats that have been forwarded many times. These two arrows help people know when they’ve received a message that was not written by a close contact. Earlier this year, we set limts on how many times they can be sent at once to maintain the private nature of WhatsApp.
Today, we’re piloting a simple way to double check these messages by tapping a magnifying glass button in the chat. Providing a simple way to search messages that have been forwarded many times may help people find news results or other sources of information about content they have received.
This feature works by allowing users to upload the message via their browser without WhatsApp ever seeing the message itself.
Search the web is being rolled out starting today in Brazil, Italy, Ireland, Mexico, Spain, UK, and US for those on the latest versions of WhatsApp for Android, iOS and WhatsApp Web.










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